PPC training courses:
Effective management of PPC advertising campaigns

PPC advertising training is essential if you're new to this area of marketing and want to make it work effectively for your business. This training course from the Web Search Workshop has been running for over 3 years and has been used successfully by many companies in the UK and Australia who wanted to develop their search engine marketing skills in-house.

The fact that pay-per-click advertising (PPC) is now the fastest growing marketing sector doesn't mean that there are many companies using it effectively. PPC can be difficult to master, so it's important to have all the skills in place before you begin spending too much money buying sponsored results on the main search tools and possibly becoming disillusioned with poor results.

This training course will cover all the elements involved in helping you to create and manage a successful PPC advertising campaign.

You'll learn:

• how pay-per-click advertising works
• the advantages and disadvantages of pay-per-click advertising
• the best PPC services to use
• how to plan a campaign and target the best search terms
• which keyword research tools to use
• how to create an effective marketing campaign
• how to write effective adverts
• which bid management strategy to follow
• how to test and analyse your campaign
• how to manage click fraud and trademark issues

This course is very 'hands on', using either your own existing campaigns or with a sample campaign as the example, so that you'll work through a series of practical exercises to help you understand the main issues and to put the PPC techniques into practice. As a result, you'll come away equipped with an excellent understanding of how to manage and develop an effective PPC advertising campaign for your business.

This PPC training course is available as either a half-day course, or a full day's training programme, depending on the depth of training required and the size of campaign that might be involved (we also provide a focused Google Ads (AdWords) training course). You'll also have access to a free follow-up consultation on the PPC campaign work that you've prepared after the training is completed.

Training can be undertaken at your office or a suitable location of your choice where there is fast Internet access.

Prices for this training course will be based on the number of people attending, up to a maximum of 10 people. To find out more, please contact the Web Search Workshop by telephone on (02) 8011 1378, or by email to training@websearchworkshop.com.au, stating which course you are interested in, the number of people expected to attend and any special requirements.

Visit our Web Training Workshop site for details of other training courses available: Search Engine Marketing training | SEO training | PPC advertising training | Google Ads (AdWords) training | Link building | Google Analytics training | Social Media Marketing training | Search skills and techniques