Google Ads (AdWords) training courses:
Managing effective Google Ads advertising campaigns

Setting up and managing an effective Google Ads (AdWords) campaign is vital if you want to achieve the best results from PPC advertising for your business. Google dominates the search market and so getting good visibility through the 'Sponsored Links' on Google's search results can really boost website visits and sales.

However, although a Google Ads campaign may look easy to set up, there are a lot of factors involved that can make the difference between your advertising spend being a success or not. Therefore a Google Ads (AdWords) training course from the Web Search Workshop can be a good investment to help you get your PPC campaign started, enabling you to research and structure a targeted and effective campaign from day one.

The introductory Google Ads (AdWords) training course is a half-day programme tailored to your specific requirements - whether it is starting a campaign from scratch, or improving an existing campaign, or making use of the more advanced features available.

On this training course you'll learn:

• how to structure your Google Ads (AdWords) account and campaigns
• how to use the keyword research tools to identify the best terms for your business
• how to create targeted AdGroups
• how to write attention-grabbing adverts
• how to develop a successful bid management strategy
• how to test and analyse your Google Ads (AdWords) campaign
• how to use reports or integrate Google Analytics

This course is very practical and can include the initial set-up of your new Google Ads (AdWords) campaign, or apply to your existing campaign/s. At the end of the course you'll be ready to run your Ads (AdWords) campaign, plus we can provide follow-up consultancy sessions in person or by phone to review progress and focus on any other areas for further development.

Training can be undertaken at your office or a suitable location of your choice where there is fast Internet access.

Prices for this training course will be based on the number of people attending, up to a maximum of 10 people, although smaller groups are recommended to get the most from this training. To find out more, please contact the Web Search Workshop by telephone on (02) 8011 1378, or by email to training@websearchworkshop.com.au, stating which course you are interested in, the number of people expected to attend and any special requirements.

Visit our Web Training Workshop site for details of other training courses available: Search Engine Marketing training | SEO training | PPC advertising training | Google Ads (AdWords) training | Link building | Google Analytics training | Social Media Marketing training | Search skills and techniques