Google Ads (AdWords) management
(PPC Advertising)

Expert Google Ads (AdWords) campaign management is becoming increasingly crucial for businesses that want to achieve effective PPC advertising through search engines.

Pay-Per-Click (PPC) has been the fastest growing marketing sector in Australia over recent years and the reasons are clear to see. Also known as search advertising, the market is dominated by Google Ads (AdWords), where companies can buy high ranking positions within the 'sponsored links' displayed at the top and right hand side of the search results. There are many benefits in using PPC advertising, especially combined with professional Google Ads (AdWords) campaign management, as it can be a very targeted and cost-effective form of marketing for many.

PPC advertising is something that every business website should test. The basic set-up of an account, such as Google Ads (AdWords), may appear simple, but having a clear understanding of the principles and strategies for a successful campaign will be essential to get the best return from your advertising spend.

That's why you should speak to the experts.

At the Web Search Workshop we've been planning and managing hundreds of PPC advertising campaigns since this first became a mainstream technique in 2002. We are an experienced and qualified Google Ads (AdWords) Certified Partner and many of our clients use PPC as a powerful marketing tool - alongside their search engine optimisation work - and are achieving excellent results.

If you've not tested PPC advertising yet for your business, or have been disappointed with the results to date, now is the time to get the specialists in!

You need to ensure that your campaigns are correctly targeted and managed, that you are tracking the results and developing the campaigns to continually improve your conversions. And if you're currently using an agency to manage your PPC campaigns, but have been disappointed with the results, speak to us and find out why we're different!

To find out more about PPC advertising and how the Web Search Workshop can help, use this section of the website to read more about:

• why PPC advertising can be so powerful as an online marketing tool
• who are the main PPC advertising providers in Australia
• the PPC management services we can provide
• the ways we can improve your Google Ads (AdWords) campaigns
• the latest PPC tips and advice
• and learn more with these FAQs and glossary of terms.

To find out more about how PPC advertising can work for your website, then contact us now for more information. If you would like help with Google Ads (AdWords), we can offer a range of options to suit your budget and objectives.

Alternatively, you can request a FREE website assessment and receive a 'no obligation' review of your website, together with our proposals on what you could achieve with a successful search engine marketing campaign.