Thomson's WebFinder

Owned by Thomson's Directories, which is the UK's largest local directory and classified advertising provider alongside Yell.com, WebFinder was established in 2002 to offer pay-per-click advertising, predominantly to business websites.

Strengths

WebFinder's backing by an established business directory should allow it to grow it's presence and improve it's offering over the coming years. Local search marketing may also be a future strength of this provider, as it is a leader in offline local advertising.

Weaknesses

Coverage of these adverts are quite limited and only appear to users conducting specific business searches on their main partner sites. The management system provided by WebFinder is not particularly powerful and no conversion tracking code is provided. It is also questionable if they are providing the best value, as to expand their network they are currently providing listings to Google AdWords with a 10% markup on Google's own costs.

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