SEO training courses:
Developing search engine marketing skills

Search engine marketing training is now in great demand as many online businesses recognise the advantages of this strategy and want to develop and retain the necessary skills in-house. This 1 day training course from the Web Search Workshop has been running for over 5 years and has been used successfully by many companies in the UK and Australia who wanted to develop their own search engine marketing skills.

The training course is designed to train in-house marketing or agency personnel the fundamentals of creating successful search engine marketing campaigns, including search engine optimisation (SEO) and pay-per-click advertising (PPC) to improve a website's visibility to prospective customers.

Whether you already have some knowledge of SEO or PPC techniques, or are completely new to this field, this course will prepare you with the groundwork to market your site effectively on search engines.

You’ll learn:

• how search engine marketing can be used as an effective online strategy
• what are the differences between SEO and PPC
• how to identify and target the best search terms
• which are the most important elements to optimise a website
• how to write effective tags and body content
• which web design issues should be avoided, or used
• how to submit an optimised website
• how to develop an effective link building campaign
• how to plan and implement a targeted PPC advertising campaign
• how to use website analytics and PPC statistics to test and analyse results
• which strategies to use to develop your search engine marketing campaign

This training course will also include a series of practical exercises so that you can put the SEO and PPC techniques that you learn into practice, and you’ll be supplied with links to useful resources and online tools.

The focus of the training examples used will also be on your own website and market sector and the content of the course can also be tailored to suit your specific requirements and areas of interest. As a result, you’ll come away equipped with all the search engine marketing principles and techniques that will make a significant difference to your website’s search engine visibility, plus you’ll have access to a free follow-up consultation on the marketing work that you’ve prepared.

Training can be undertaken at your office or a suitable location of your choice where there is fast Internet access.

Prices for this training course will be based on the number of people attending, up to a maximum of 10 people. To find out more, please contact the Web Search Workshop by telephone on (02) 8011 1378, or by email to training@websearchworkshop.com.au, stating which course you are interested in, the number of people expected to attend and any special requirements.

Visit our Web Training Workshop site for details of other training courses available: Search Engine Marketing training | SEO training | PPC advertising training | Google AdWords training | Link building | Google Analytics training | Social Media Marketing training | Search skills and techniques