Getting and Staying Noticed on the Web

Your Web Promotion Questions Answered

by Phil Bradley

Published by Facet, 2002
Paperback, 215 pages
ISBN: 1-85604-455-6

Now that so much information is communicated via the internet, it has become essential for any library or information service to promote itself on the web.

This book tells you everything you could possibly need to know about how to promote your website so that it really gets noticed. Written by the author of the bestselling The Advanced Internet Searcher's Handbook, it will guide you through all the stages needed to plan a successful promotion strategy for your website, from the initial planning and technical challenges involved in setting up the site right through to the important ongoing tasks of maintaining the website and monitoring its success.

Designed to be dipped into to find the information you want immediately, this easy-to-read question and answer style handbook explains web promotion specifically as it relates to websites in the library and information world.

The author has wide practical experience in this field and knows exactly the right questions that need to be asked, covering such areas as:

• First steps
• Design issues
• Search engines
• Images
• Interactivity
• Using mailing lists and newsgroups
• Banners
• Traditional promotion services
• Press releases
• Viral marketing
• Monitoring success
• Further resources

If you are responsible for the delivery and promotion of a successful website - you need this book!