Business directories

As the web has developed and grown, a large number of specialised directories were created to organise information within vertical markets and to generate revenue from listings added to the sites. Two of the most popular areas for this type of development has been shopping directories and business directories.

Business directories come in a wide range of sizes based on coverage in particular business sectors or regions, and on the quality of investment made to develop and maintain the listings. However, for any business website, getting a listing on these tools can have a number of advantages for building link popularity and also for generating traffic from these sources.

Some of the main business directories are as follows:

• Yellow - the online version of the Yellow Pages in Australia was launched in the late '90s and transferred the existing print information to the web, offering a new revenue stream and an opportunity for companies to list their details online for national or local searches. This directory can be particularly effective for those companies who are targeting a local business market.
• Business.com - one of the first online business directories, this site has gone through a number of different stages and mainly lists US companies but can also be a good site to be listed on for Australian companies. Listings are paid, either through a set fee or on a pay-per-click basis.

Find out how your website can gain from listings on business directories, contact us now or request a FREE website assessment.